Wealthier Together
From Maximizing Short-Term Shareholder Value to Coevolution
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The paradigm of maximizing short-term shareholder value has failed, with economic crises becoming increasingly frequent and intense, and having a more and more destructive impact on society. The free market can and must redefine itself and prosper beyond the primacy of self-interest–in a synergistic balance, creating economic and social value for the benefit of customers, employees, shareholders, and society. By being there for each other in a spirit of coevolution, all parties can experience growth. Let us proceed from the point where mankind became truly human: in cooperation and the sharing of our resources, based on meaning, and empathy! Leading, pioneer companies have been embodying this concept beyond textbook economics for many years–with proven success that far exceeds the average.
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About the Book
Companies focus on maximizing short-term shareholder value, but that approach causes frequent economic crises that damage society.
Economist Heinrich Anker argues that we should be working toward coevolution—or being of service to each other—which would promote growth for customers, employees, businesses, and society.
One way companies can do this is by focusing on shared value, which is a concept that would give them a competitive advantage by linking business activities with a service to society. The Value Balance in Business™ approach is a way for firms of all sizes and ownership structures to succeed. Learn how the approach works, and get proven strategies to help employees find more meaning in their everyday work.
By restoring the spiritual dimension to economics and everyday business, you’ll be taking an important step into not just making business more profitable, but it will make a difference.
Embark on a road that leads to lasting prosperity for businesses, employees, and customers by creating shared value and becoming Wealthier Together.
About the Author
Heinrich Anker studied economics, sociology, and history at the University of Bern in Switzerland, and later humanistic psychology. He advises and assists private and public companies in the field of corporate culture analysis and development, basing his consulting on the Value Balance in Business™, a concept he created.