Market Me

About the Book

When it comes to marketing, the biggest myth may be that it’s deceptive, misleading, and unethical. Paul D. Barchitta highlights the foundation and building blocks that anchor a solid marketing strategy in this guide that answers questions such as: • What is marketing all about? • Why is it such an exciting time to be a marketer? • What are the four P’s of marketing? • Why you must think like the customer! The author also examines topics that can serve as a blueprint for success from defining who is your customer, when and why they adopt your innovation, to the decision making process that the customer goes through. Why taking a snapshot of your product offerings, why new products are the lifeblood of an organization, and the importance of developing a brand are analyzed as well. Dissecting the methods of how products are promoted, from why advertising is a mentality to the effectiveness of the relationship that a salesperson can have with a customer are reviewed. How the distribution of products has evolved along with the importance of developing a global vision and more. Get a broad understanding of marketing and discover the methods, techniques, and theories that will convert your idea, your brand, or yourself into a success with the lessons in Market Me.

About the Author

Paul D. Barchitta is a professor at The United States Merchant Marine Academy in Kings Point, New York. He has spent more than twenty-five years in the medical device industry as a salesperson, sales trainer, and sales consultant. He has been a President’s Club Winner for Sales Quota Achievement for three global manufacturers of medical devices. He is also the author of A Salesman Walks into A Classroom: The Art of Sales Meets the Science of Selling.