Anybody Can NegotiateýEven You!

About the Book

"Michael Geraghty is a master storyteller"
- IBM Corporation

This book is the product of thousands of negotiations all over the world. Negotiation is the "art of friendly persuasion." It is "the ability to sell yourself and your ideas." Study after study reveals that negotiation is one of the top three skills in life and on the job. Great negotiators become key contributors to any company or organization.

In this book you will gain a great understanding of the psychology of negotiation. You will develop powerful persuasion skills to ensure your success. Using his extensive business experience, Geraghty shows you how the art of negotiation can be understood as a one act drama with four amazing characters-power, information, time and rapport. The more you understand each of these characters the better the negotiator you will become. In addition, he explains thirty-four tactics used by master persuaders that anybody can use anytime anywhere.

Full of amazing stories, practical advice and packed with vivid real world examples, Anybody Can Negotiate - Even You! will assist the ordinary person intimidated by negotiation. Let Geraghty help you wake up the negotiation genius inside you!

About the Author

Michael Geraghty is a master of negotiation." - Oracle Corporation.

Michael Geraghty has trained executives, managers, buyers and salespeople throughout the U.S.. As head of international purchasing for a Fortune 500 company in Silicon Valley, he negotiated deals all over America, Europe and Japan. Born in Ireland, he lives in San Franciso and has three daughters.