BREAK FREE

About the Book

How to BREAK FREE From the Control of Others

"I agree with Robert McCusker: Freedom and job satisfaction are the heart and soul of entrepreneurship."
-Mr. Daryl Grieman, Former Corporate Advertising Manager, Now Owner of the Final Frame Gallery

"Bob McCusker understands the benefits of entrepreneurship in terms of personal freedom to create, to serve clients and community. This book is about getting rich in ways more meaningful than money-through relationships and the building of social capital that is so vital to the fabric of a vibrant community."
-Mr. Merrill Oster, an "Entrepreneur of the Century" in 2000; Founder, Oster Communications, Inc.

"As a marketing professional-and small business owner myself, I found many of your stories useful."
-Ms. Janet Kern, Marketing Coordinator, Advanced Heat Treat

"It breaks away from being a bland step-by-step, own-your-own-business book. It's fun and inspirational, more than a professional how-to book."
-Ms. Cori Moriarty, Former Corporate Publicist, Now Publisherof Home-based Newsletter Services

About the Author

Robert F. McCusker is only semi-retired after four decades as a sales and marketing executive. Mr. McCusker is an advertising copywriter and marketing consultant. He has operated a successful advertising agency with his partner, and wife, Beverly McCusker for over thirty years. He has earned a solid reputation for his researched and proven methods of marketing effectiveness. He has won awards for advertising and poetry. He has lectured at his alma mater, the University of Northern Iowa and at Advertising Clubs. The author has written copy and created campaigns for many nationally-known products. He has supervised research and communication projects for a wide variety of clients, including: Amana, Lennox, Maytag, A.Y. McDonald, Ertl Toy, Meredith Corporation/Better Homes & Gardens, Mutual of Omaha, Massey Ferguson, Winnebago, University of Northern Iowa, Ellsworth College, Federal SBA/SBDC, and over one hundred smaller companies.