TechnoBrands

About the Book

In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day “branding” has been around for more than a century—everybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokia—very few people know the “secrets” of branding and how to successfully apply branding.

Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names.

While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success.

“Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who don’t grasp the meaning and value of the brand assets can only hope their competitors are equally naïve.”
—Roy E. Verley, Director, Corporate Communications, Hewlett-Packard

“Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands.”
—Larry Light, President & CEO, Arcature Corporation

About the Author

Chuck Pettis is President of BrandSolutions, Inc. (www.brand.com), a leading brand consulting and market research firm located in Bellevue, Washington. BrandSolutions clients include: Microsoft, Nokia, Hewlett-Packard, Nortel Networks, REI, Simon, Sun Microsystems, and many others, including numerous emerging companies and environmental organizations. Contact Chuck Pettis at 425-637-8777 or email: cpettis@brand.com.