Selling Air

About the Book

The Perfect Book for Every
Aspiring Radio Sales Professional!

Until now, there has been no definitive guidebook on how to launch a successful career in radio sales. With Selling Air (radio talk for selling commercial time), Bob Diamond, a radio account executive with more than 20 years of achievement in the industry, provides comprehensive advice on how to get started.

Bob's clear, concise style tells you how to:

• Make an informed choice about a career in radio sales
• Find a job that's right for you
• Prepare for your interview with a sales manager
• Navigate your way through your first few weeks on the job
• Develop the selling and interpersonal skills unique to radio sales
• Create strategies that ensure win-win customer relationships

and much more, including Bob's top 10 tips that will help you maintain a positive attitude and a substantial income on a long-term basis.

FOR MANAGERS! Use this book to reduce the
learning curve for interviewees and new hires

"This fabulous book allows new salespeople to have a virtual two-year head start by showing them what works, what doesn't, and what they can specifically expect to happen. I hope this book ends up in the hands of every new or prospective radio sales rep. It will save everyone-managers and potential sales reps alike-a lot of headache . . . and heartache!"

Will Stanley
Radio Station Owner
Red Hook, NY

About the Author

Bob Diamond was born in New York City in 1948 and lived and went to school there through the 1960s. He then moved to western Massachusetts and completed his education at the University of Massachusetts and started work as a social worker. In 1981 he became a part-time sports announcer at WHAI AM-FM in Greenfield, Mass. and has been in radio sales for 25 years. He lives in rural western Mass., and his passions are raising money for charities, cross country skiing, coaching basketball, golf, and good food.

Jay Frost is a freelance writer who has authored several books, live training programs, case studies and multimedia scripts for dozens of well-known national corporations, mostly in the pharmaceutical and biotechnology industries. He is author of Be Brief, Be Bright, Be Gone: Career Essentials for Pharmaceutical and Biotechnology Sales Professionals, the title that inspired Selling Air. Jay also lives in rural western Massachusetts and is an avid skier, hiker, and golfer.