The Designer's Coach

About the Book

Welcome to The Designer's Coach, a coaching and consulting manual for professionals in the interior design and decorating business. With more than twenty years of experience in the field, author Neil Gordon provides powerful tools to grow your business.

Drawing on his hands-on knowledge from the window covering business, combined with his training and certification as a business coach, Gordon presents inspirational advice and material to help you make real changes in the way you lead and manage your business. The Designer's Coach will show you how to:

Learn effective negotiating skills

Examine your leadership competency

Develop a great selling-and-design system

Create a team chart and a strategic vision plan

Analyze the strengths and weaknesses of your business

Understand the value of position and vendor agreements

Prevent problems by creating flawless client-fulfillment systems

Examine lead generating systems and the effectiveness of your positioning statement

In addition, Gordon discusses the six fatal flaws that can prevent your ultimate success. By avoiding these mistakes and following the clear and concise advice in The Designer's Coach, you'll be well on your way to building a successful business enterprise.

About the Author

Certified master coach Neil Gordon is trained in the use of validated, psychology-based change-and-learning tools. He is also on the editorial board of Window Fashion Magazine and is a contributing columnist.