The Technology Payoff

About the Book

What every executive and manager should know about information technology

Increased competition has compelled organizations to flatten hierarchies, redesign business processes, empower workers, and rely upon other forms of change to improve performance. Information technology, used strategically, can facilitate these inevitable changes by enabling improvements in flexibility, efficiency, and most important, profitability.

The Technology Payoff explores the expanded needs and opportunities for information systems, showing how and why organizations should integrate technology into their business strategies. Gerald Hoffman goes beyond traditional, large scale information systems to introduce innovative approaches used within business environments of all sizes and disciplines.

Free of technical jargon and complex explanations, this guide offers a well-rounded, uncluttered view of information technology, addressing its managerial, organizational, and technological impacts. End-of-chapter sections labeled "What You Must Know" and "What You Must Do" reinforce key issues and provide a mandate for improvement through information technology.

Change is now a defining characteristic of business and a prerequisite for success in any industry. With The Technology Payoff, you'll understand the kinds of information systems you need to manage change and remain competitive in today's fast paced, dynamic business environment, and learn how to get them.

About the Author

Gerald Hoffman is a consultant, an educator, and an author, specializing in the management of information technology. He has been a senior executive, a technology executive, and an entrepreneur. His wide background provides him with a unique perspective on the issues facing all organizations in the rapidly evolving Information Age.