The Art of Celebrity Service

About the Book

What is your customers' first impression of your business? What are you known for, other than the products you sell? What are you doing to be memorable in your customers' eyes? The Art of Celebrity Service will help you achieve a standard of excellence that will blow your competition away!

Author Eric Wilder discusses his Celebrity Service model and shows you how to add value to the products you sell. He also reveals ways to surprise and maximize interactions with your customers, and how to tell the difference between true customer satisfaction and customer sacrifice.

One of the most important aspects of the Celebrity Service ideal is a good training program. Wilder will teach you how to foster teamwork and responsibility within your business. You'll also learn how to create non-negotiable standards and how to form a self-disciplined team that is productive, easy to manage, and provides exceptional service.

The Art of Celebrity Service offers you the tools to create an environment that will give your customers that crucial, special feeling of importance. Everyone wants to be on the receiving end of a memorable experience-everyone wants to be treated like a celebrity!

About the Author

Eric Wilder has twenty-five years of retail experience operating Almaden Valley Nursery, a revolutionary garden center in California. A humorous and motivating speaker, he presents Radical Retail seminars, instructing companies and employees in unique aspects of customer service. Wilder resides with his family in Idaho.