Iron Editor
How to Save Newspapers
From Advocacy Journalism
by
Book Details
About the Book
Advocacy journalism is decimating newspapers.
Since Watergate, newspapers have lost touch with the readers by turning into boring, preachy and lifeless publications.
Today's editors want to win awards, not connect with readers. As newspaper executives are trying to save the world, they are killing an industry.
And fewer readers are relying on newspapers as their primary source of information. Editors around the country are desperately scrambling for answers by turning to conferences, readership studies and surveys for help.
But the drastic drop continues.
In the IRON EDITOR, author Michael A. Raffaele provides a pull-no-punches analysis of the newspaper industry and offers vital steps needed to boost sales at the newsstands. Raffaele reveals his concept of an ideal editor, the "Iron Editor."
Time is running out for editors. The industry is in peril.
Only an "Iron Editor" can save it.
About the Author
Michael A. Raffaele served as editor of The Trentonian (Trenton, N.J.) and the Lebanon (Pa.) Daily News. He also worked for the Philadelphia Daily News, New York Post and the Times Herald-Record in Middletown, N.Y. Raffaele is now the news editor for TPI-Metro in Philadelphia and the author of TABLOID FROM HELL: The Rise & Fall of a Beloved Newspaper .