The Wasted Half
How To Maximize Your Advertising Dollar
by
Book Cover & Preview Text
Formats
Softcover
$13.95
Softcover
$13.95
Book Details
Language :
English
Publication Date :
5/29/2001
Format :
Softcover
Dimensions :
6x9
Page Count :
120
ISBN :
9780595183173
About the Book
¥ Tips on major advertising pitfalls.
¥ How to judge advertising creative.
¥ Do you really need an agency?
¥ How branding works and why.
¥ How mega-agencies stifle ideas.
About the Author
John F. (Jack) Davis has been on the creative side of the advertising agency business for over 30 years, serving as creative director for Ogilvy and Mather and GSD&M, among others. He now works as an independent writer, creative director and consultant out of Austin, Texas.