Ad Asylum
by
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I’m watching my poor cell phone. I think it’s become schizophrenic. I’ve programmed it with so many different ringtones for so many different things that it’s lost its identity. One tone for my clients, one for my boss, one for my work friends, another for my creative director. Then there’s the buzz for when I get emails, another buzz for txt messages, and of course another one for incoming Tweets. Sometimes three different incoming transmissions hit at once, and the poor thing just kind of has a seizure. The most pathetic thing is when it’s on vibrate, and I put it down on a table or something, and it sort of flails around like a bug on its back on a hot sidewalk. I think it may actually be trying to kill itself. I swear it’s trying to get to the edge so it can jump off and put itself out of it’s misery.
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About the Book
BANNED BY AGENCY CEOs NATIONWIDE!
“I’ll fire anybody at my agency who I see reading this book!”
-Agency CEO
“Dull. Dull. Dull. Put me to sleep.”
-Agency CEO
“DON’T READ THIS BOOK!”
-Agency CEO
“This book sucks.”
-Agency CEO
“Let me be clear. No one at our agency has ever slept with a client.”
-Agency CEO
Halliday & Vine, once the greatest ad agency in New York, is now an agency on the brink. Peter Vine, their creative genius, has disappeared. Now, they’ve got one last chance to save themselves when they make the final round in the pitch for the largest fashion account in the world. But Drew, the new Chief Creative Officer, is going to blow it with an absolutely horrible pitch.
That’s when agency peons Ryan Simmons and Rachel Weiss decide to take matters into their own hands. Their only problem? They’ve got no team, no budget, no research, no place to work, no way into the pitch, and to say that Ryan is fashion-challenged is an understatement.
What ensues is pure mayhem as the latest technologies, outsized egos, nasty clients, and supermodels all clash as a lovable but motley crew try to save their agency and their jobs.
About the Author
Dan Wald has spent over twenty-five years in the marketing world in New York City. He claims that writing this book was actually a pitch for a feminine care product gone bad. He lives in New Jersey with his lovely wife, two teenage children, and two psychotic Westies.