Top Secrets for Using LinkedIn to Promote Your Business or Yourself

About the Book

TOP SECRETS FOR USING LINKEDIN TO PROMOTE YOUR BUSINESS OR YOURSELF is a complete step-by-step guide to harness the power of LinkedIn to promote any book, product, service, company, or yourself. It includes two dozen screenshot as examples, and readers can use their own LinkedIn accounts to follow along as they read. The topics covered include:

• - Creating a powerful LinkedIn profile
• - Creating a company profile
• - Using recommendations
• - The importance of joining groups
• - Making connections with members
• - Starting your own group
• - Using search to fi nd contacts and information
• - Finding answers and asking questions
• - Using applications, including Company Buzz, WordPress, Blog Link, Google Presentation, SlideShare Presentations, Events, My Travel, Box.net Files, Reading List, and Polls
• - Deciding on the best strategy
• - Assessing your campaign

This is a must-have book for anyone who is using LinkedIn or who wants to get started using it. Since LinkedIn has over 65 million members, this is the place to be for making business-to-business connections. This is the book to have to make the most of the power of LinkedIn.

About the Author

GINI GRAHAM SCOTT, Ph.D., J.D., is a nationally known writer, consultant, speaker, and seminar/workshop leader, specializing in business and work relationships and in professional and personal development. She is founder and director of Changemakers Publishing and Writing and of E-Book Publishing. She has extensive experience doing PR for her own books and for clients – from writing press kits to sending out press releases to organizing promotional events. This PR has included using LinkedIn and other social media for over three years. She has been interviewed as a featured expert guest on hundreds of TV and radio programs, including Oprah and Good Morning America. She also has her own PR service — PR and Networking Connection (www.prandnetworkingconnection.com), which sends out PR releases for clients to thousands of contacts in the TV, radio, print, and Internet media.

She has published over 50 books on diverse subjects. Her latest books on business relationships, professional development, and marketing include:

• - TOP SECRETS FOR DOING YOUR OWN PR
• - WANT IT, SEE IT, GET IT!: VISUALIZE YOUR WAY TO SUCCESS
• - DISAGREEMENTS, DISPUTES AND ALL-OUT WAR
• - 30 DAYS TO A MORE POWERFUL MEMORY
• - A SURVIVAL GUIDE FOR WORKING WITH HUMANS…MANAGING EMPLOYEES FROM HELL…and WORKING WITH BAD BOSSES
• - LET’S HAVE A SALES PARTY
• - SUCCESS IN MLM, NETWORK MARKETING, AND PERSONAL SELLING
• - BUILDING A WINNING SALES TEAM

Scott has received national media exposure for her books (including appearances on Good Morning America, Oprah, Montel Williams, CNN, and the O’Reilly Factor). She hosts a radio talk show series, CHANGEMAKERS, featuring interviews on various topics, which is syndicated through the HealthyLife.Net Radio Network to over 400,000 listeners. More details about the show are at www.changemakersradio.com.

She received a Ph.D. in Sociology from the University of California in Berkeley, a J.D. from the University of San Francisco Law School, and M.A.s in Anthropology, Mass Communications and Organizational/Consumer/Audience Behavior, and Popular Culture and Lifestyles from California State Unversity, East Bay.