The Want Makers

About the Book

Revealing, amusing and packed with inside information, The Want Makers is an eye-opening look at the advertising industry and how it hones the powers of persuasion. Pervasive, global and ever-growing, advertising affects the whole of our lives— the toys our children demand, the TV shows we watch, the cars we drive, the drugs our doctors prescribe, the candidates we vote for—and the promises those candidates make. Insiders, including the heads of top agencies, motivational psychologists, research gurus and giant advertisers, offer candid insights and often startling information into what they do—and how and why.

About the Author

Eric Clark is an acclaimed investigative journalist and author whose fiction and non-fiction books have been published in over 20 countries. He is married to the author and journalist Marcelle Bernstein and they share their time between their native city London and New York.