The Art of Marketing for Professional Photographers

About the Book

This is a no-nonsense, straight from the trenches, marketing book for professional photographers. This is not a “hand out business cards at your local grocery store” type of marketing book. Rather, it outlines principles of true, battle-tested concepts on how you can grow your professional photo studio. This book shares Gene Ho’s secrets on how to create buzz and get peopletalking about YOU.

About the Author

The Gene Ho story begins as a young 22-year-old man who picked up a camera and fell in love with taking pictures. The year was 1991 and it was way before the days of digital. At the time, there were few 22-year-old wedding photographers out there. But he became a success by marketing himself as “The Friend of the Bride.” Basically he created a makeshift marketing campaign where he billed himself as "cool" enough to be fun and creative - “mature” enough to get the job done. His studio at the time was in the spare bedroom in his Myrtle Beach, SC apartment. Today Gene Ho Photography has 22 photographers that work in 8 different cities around the nation. His studio has photographed some of the nation's top celebrities insports, politics and the arts.