26 Ways To Screw-Up in Business and How Not To

About the Book

26 Ways To Screw-Up in Business and How Not To is a humorous, yet serious, business book. During a span of 50 years, the author discovered that there are 26 business commandments that you should never violate and if you do, it’s at your own risk. For example, Commandment # 4: Thou Shall Not Fish For Tunas in a Lake (never put probability before profitability). Commandment #8: Thou Shall Not Sell Texaco-Milk (problem with line-extensions). Commandment #18: Thou Shall Not Look Through a Keyhole With a Glass Eye (test, not guess). For nearly five decades Bill Fawcett has worked with hundreds of entrepreneurs and small-business owners. He is convinced that “96% of business mistakes are a result of breaking one or more of the 26 commandants set forth in this guide-to-success.” This book is not about managing people; it’s about managing oneself. The number one determinant of your success is you! You’re the quarterback who gets all the glory when you win and all the blame when you lose. What if you could reduce the number of turnovers and interceptions? Wouldn’t you want to know what mistakes you must avoid? Of course you would! This guide-to-success not only identifies what you must avoid; it offers prescriptions for doing it right.

About the Author

William Fawcett is considered by many to be one of the most inspirational mentors for entrepreneurs and small-business owners. His marketing and advertising strategies have sold millions of dollars of product and services for an international clientele. The author’s career has spanned 50 years of advertising, marketing and social media. Now that he is on the back-nine of his business life he wants to mentor, and help young executives to avoid the 26 Ways to Screw-Up in Business and How Not To. The author’s rich marketing resume includes being the creative director of Fawcett/Bozell & Jacobs, a major West Coast advertising agency. He was also the founder and CEO of the Fawcett Group, a direct-response firm. His present company, Fawcett Productions, produces DRTV commercials and Infomercials. Along the way, he found the time to produce and direct the TV series “Athletes-in-Action” and produce the Off-Broadway women’s show “Breaking Free.” His impressive academic background includes the Harvard Business School, Loyola University MBA, Loyola Law School and Boston College. It’s important to know that the information he will be sharing with you doesn’t come from an ivory tower perspective; it surfaces from the sales trenches. When he is asked who should buy his book, he asserts, “Anyone who wants to save $120,000 in MBA tuition.” His five decades of extensive experiences have helped entrepreneurs, small-size business owners and young executives to turn problems into possibilities and avoid those devastating business potholes. It may have taken 50 years to write this witty guide-to-success, but it will remain relevant for the next fifty years.