The Power of Negotiation

About the Book

When you become a better negotiator, you’ll earn more money, help your company achieve its goals and enjoy a more fulfilling personal life.

Author Dell Wright, a successful CEO, provides the sharp focus you need to enhance your negotiation skills. With his guidance, you’ll engage in real negotiation, and learn the strategies you need to turn a “no” into a “yes.” It starts with recognizing The Power of Negotiation.

Get ready to discover how to

• apply the “principled negotiation” method, developed at Harvard University;
• avoid the five mistakes that people make when negotiating;
• recognize the four types of negotiating outcomes.

Focus on the most important guideline of negotiation: to be fair. It’s imperative that you ensure fairness so that each side comes out with a “win.” What’s the use to negotiating or being a negotiator if you only intend to benefit yourself?

Regardless of what you do for a living, you need to negotiate to get what you want while also helping others. The strategies in this guidebook provide the help and confidence you need to be a better negotiator.

About the Author

Dell Wright is the CEO of a real estate investing firm and formerly founded and served as the CEO of a nonprofit, charitable organization. He holds a master’s degree in computer science and a doctorate in business administration. He is also the author of My Life’s Journey, which focuses on his work with NASA and the US Defense Department. He currently lives in California.