The Industrial (Marketing) Revolution

This book is about facing facts; it’s about recognizing the value of traditional versus modern, technological media – websites, email marketing, search engine optimization, online directories, webinars and the like – and defining a unique “media mix” that works for you. Once upon a time, the Industrial Revolution forever changed the way we produced, bought, sold and even consumed modern goods. Today we are in a second, even more precarious Industrial Marketing Revolution which is likewise changing how we decide which companies to use, which products to buy, who to buy them from, which brands to be loyal to and even which CEOs are worthy – personally and professionally – of our business. This new industrial revolution is not about the failure of your product, your customer service, even your marketing department; this revolution is about content. No one is asking you to produce more, cut costs, hire new or give up on the forms of advertising that do still work for you. All I am asking is that you open the bay doors to the idea that content – articles, white papers, blogs, websites, e-catalogs, etc. – is driving sales, now more than ever; and how to produce content that not only aligns with your products and marketplace, but makes people associate you with both. Parting Words About the Industrial Marketing Revolution: Embracing Technology from the Ground Up Revolution equals change, plain and simple. Change can be painful; I know that. Every day I’m faced with talking to companies about change, and I can see the reluctance on their faces even as I promise to quite literally dedicate myself to revolutionize the way they reach, sell and close new – and more – customers. You don’t want to change; I get that, too. The problem is, you have to change. Not just to keep up, not just to thrive and grow, but merely to survive you must change how you market to address the technology that is forcing you and your competitors to evolve at lightning speed. If you don’t, they will.Together, we can make this Industrial Marketing Revolution, if not exactly painless, then at least simple, predictable and repeatable. In this book you will find the answers to many of your questions, spelled out succinctly and with solutions for every pain point. SEO? I’ve got you covered. Web design? I’ve got your back. Blogging? Don’t worry; I’ll spell it out for you. Social media? You’ve come to the right place. And everything in between. Technology isn’t going anywhere and, if you ignore it, neither will you – or your company. The only way to make effective use of your marketing people, bridge their efforts with sales and capture the profit stream that awaits is to not just address technology, but embrace it.