IS THIS TIME DIFFERENT?

About the Book

Has artificial intelligence (AI) and other industries disruptors permanently changed the investment strategy for everyday investors? “This time is different” could be the four most dangerous words in investing. Everyday investors with a long-term perspective can insulate themselves from market volatility by focusing on their ultimate, long-term objectives. Pay attention to what you can control, and leave the rest to the market. WHAT’S INSIDE? Finding a Dependable Road to Retirement Planning Don’t Believe the Hype Artificial Intelligence Is a Difference-Maker A New, New Normal An Updated Plan Generational Issues Taking Accountability For Your Choices Performance Anxiety Is Real Avoid Common Retirement-Planning Mistakes Investing For A Better Future Retirement Accounts A Hypothetical Portfolio Then and Now WHY READ THIS BOOK? America is sailing into an uncharted sea of future retiree bailouts, with a public seemingly untroubled by the stark numbers of everyday investors (or non-investors) who are financially unprepared for retirement. Fully funding both an IRA or Roth IRA and a 401k annually may not be enough. This combination still may not provide adequate financial support in retirement. Supplement these two retirement accounts with additional investments in taxable accounts. I’ve never heard a retiree complain that they retired with too much money! Retirement planning does not start when you enter retirement. Instead, it should start decades earlier. Time is valuable. Put it to work for you—use it or lose it. In this book, I share my recommendations for a tried-and-true investment strategy for everyday investors in 2024 and beyond. By following time-honored wisdom instead of buying into the latest fads, investors will ensure a secure retirement. MY BEST ADVICE FOR EVERYDAY INVESTORS: Ignore market fads and stay fully invested. U.S. markets have shown amazing resilience, allowing them to bounce back from adversity. Don’t be left sitting on the sidelines, unable to make a decision. Your financial future depends on you.

About the Author

Jack Sutherland is a retired community banker with a 40+ year career helping small businesses and their owner families achieve their business and personal financial goals. He is a Vietnam veteran, a retired banking executive, a consultant, managing partner of a private alternative investment fund, an entrepreneur, and a self-published author. He is married and has three adult children. He enjoys reading, writing, traveling, spending time with family and friends, and enjoying his children and grandchildren. He has a BS in business and an MBA in finance, both from the University of Missouri-Columbia. Since college, he has always enjoyed writing. Time did not allow him to pursue this passion while devoting himself to a busy career, helping to raise a family, and honing his entrepreneurial skills. But today, he writes on topics of value and interest to him, and he hopes these writings will last beyond his lifetime and become a trusted resource for future generations. He continues using his writings to promote the things he strongly believes in. Sutherland writes in a book format because it holds the promise of more permanence than oral history. He writes in a conversational and approachable style. He looks for retirement-planning roadblocks today in need of a solution for tomorrow. He is motivated by his desire to share his knowledge accumulated over the past 40+ years, along with his desire to help others who want to help themselves improve their financial lives.